AI visibility is the degree to which AI assistants - ChatGPT, Gemini, Claude, Perplexity and AI search features - mention, cite or recommend your brand when users ask relevant questions. It is the AI-era equivalent of search visibility: instead of rankings on a results page, it measures presence inside generated answers.
AI visibility is checked empirically: run the questions your customers actually ask ('best CRM for agencies', 'top pizza in Vienna') across the major models and record the answers. Your brand is either mentioned, recommended, described incorrectly, or absent while competitors appear.
Visibility differs per model - a brand can be Gemini's favorite and invisible to ChatGPT - and it shifts as models update and as the web content they read changes. That makes monitoring over time as important as a one-off check.
Improving it is Generative Engine Optimization (GEO): citable content, consistent entity data, authoritative mentions, and fixing the gaps the audit reveals - especially the questions where competitors are recommended and you are not.
Why it matters
Customers increasingly ask AI instead of searching. If assistants don't know you exist - or recommend your competitor by name - you lose deals you never saw. AI visibility makes that loss measurable and fixable.
Check your AI visibility