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Mailchimp alternatives · Email marketing

The best Mailchimp alternatives. Email that doesn't bill your unsubscribes.

Mailchimp grew from free-tier darling to a pricing maze - billed audiences include unsubscribed contacts, and real automation sits in premium tiers. These alternatives fix the economics.

Why teams look beyond Mailchimp

  • You pay for unsubscribed and non-subscribed contacts in your audience.
  • Meaningful automation (journeys, branching) requires Standard/Premium tiers.
  • Multiple audiences multiply costs; the free tier keeps shrinking.
  • Email is only one channel - the content and the rest of the funnel live elsewhere.

Top 5 Mailchimp alternatives in 2026

1

SmartlyQ

Editor's pick

Email marketing with automations, segments and templates - inside the platform that also runs your CRM, social, funnels and AI content. Usage-metered sending, no charges for dead contacts.

Best for: teams that want the AI to make the content AND run the marketing - one platform, one wallet, from EUR 39/month.

Get started with SmartlyQ
2

Kit (ConvertKit)

Creator-focused email with clean automations, tagging and paid-newsletter support.

Best for: creators and newsletter businesses.

3

MailerLite

The value pick - modern editor, solid automation and a generous free tier.

Best for: small lists wanting maximum value.

4

Brevo

Email + SMS + WhatsApp campaigns with pay-per-email options instead of list-size pricing.

Best for: multichannel messaging on flexible pricing.

5

ActiveCampaign

The automation heavyweight - deepest journeys of the group, at a mid-market price.

Best for: sophisticated lifecycle automation.

FAQ

Switching from Mailchimp, answered

What people ask before they move.

What's the catch with Mailchimp's pricing?

Why choose SmartlyQ over a dedicated email tool?

Is deliverability comparable across alternatives?

How hard is leaving Mailchimp?

The alternative that does the work

SmartlyQ is AI-native from EUR 39/month - the AI makes the content and runs the campaigns, not just the tools.